HBO Max Launches in Europe With an Aggressive Half-Price Offer

HBO Max is slowly expanding worldwide, and is now available in six new European territories: Spain, Andorra, Norway, Sweden, Finland, and Denmark.

To celebrate the launch, HBO Max is offering citizens of those countries the limited-time chance to sign up for a monthly subscription at half-price—which they can keep forever, if they remain subscribed.

Where Has HBO Max Launched?

HBO Max is WarnerMedia's streaming service that launched in May 2020 in the US. It has around 70 million worldwide subscribers.

HBO Max replaces HBO Now and HBO GO. It contains not only HBO shows, but also lots from the WarnerMedia catalog, including original content like Raised by Wolves and Hacks.

On October 26, 2021, HBO Max launched in Spain, Andorra, Norway, Sweden, Finland, and Denmark.

These territories are the first European ones that HBO Max is available in. The service is set to launch in a further 21 European countries in 2022.

HBO Max will soon receive local content to support the launch, like the Danish Kamikaze, the Norwegian sci-fi Beforeigners, and the Spanish animation Poor Devil.

Sign Up to HBO Max for Half-Price

If you are in one of the new launch countries, you can sign up to HBO Max for half-price until November 30.

As long as you remain subscribed, you'll benefit from that price forever. However, if you unsubscribe and join again at a later date, you'll pay the full price.

This makes HBO Max a very cheap and appealing proposition. Since it doesn't offer a free trial, the company are hoping this is an enticing way to draw in numerous subscribers.

The HBO Max monthly subscription in Spain and Finland is usually €8.99. With this offer, it's €4.49. That drastically undercuts competitors like Netflix and Disney+.

A yearly subscription is also reasonably priced in these new territories, amounting to 12 months' access for the cost of eight (around €5.99/month), though that offer isn't for a limited time.

The best way to take advantage of these deals is signing up through the HBO Max website. Alternatively, you can sign up via the mobile, television, or games console app.

Should You Sign Up for HBO Max?

If you live in one of the European territories that HBO Max has launched in, you might be very tempted to sign up. Perhaps try it for a month and see what you think?

Unfortunately, HBO Max no longer offers same-day movie releases, after pressure from creatives and theater chains. Big releases like Dune will still appear on the service, but most will be in theaters for 45 days first.

HBO Max Reverses Same-Day Movie Releases: What Does This Mean for You?

In a change of heart, not all Warner Bros.' films will release on HBO Max the same day as theaters. We explore what this means for theaters and you.

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Joe Keeley (776 Articles Published)

Joe was born with a keyboard in his hands and immediately started writing about technology. He has a BA (Hons) in Business and is now a full-time freelance writer who enjoys making tech simple for everyone.

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